For Baby's and Babes

Less is more, but only with the right active ingredients. That is exactly what Jochem Hes and Sjoerd Trompetter thought when they became dads in 2013.

A whole new world opened up to them but they also found out that even baby care products contain harmful ingredients. That can’t be a good idea.

Naïf was born: a reliable skincare brand for babies and children, without all the nonsense.

About us
skincare for women

But, kids grow up… so a line was created for women.

A complete skincare line with natural care products, without chemical clutter, that every woman needs in her daily beauty routine.

At Naïf we keep it as simple as possible. For example, Naïf products do not contain mineral oils, chemical preservation or harsh chemicals. Instead, natural ingredients such as flaxseed oil, avocado oil and lycosol (tomato extract) form the basis within the line. Naïf’s products do what they promise; they nourish, clean and let you shine.

“No-nonsense skincare, that is what we stand for...”

Skincare the way it was meant to be. Without ingredients that leave you wondering: “Huh? What am I putting on my skin, exactly?” Nope. None of that. Only avocados, tomatoes, macadamia nuts, sweet almonds and linseed. Nothing more, nothing less. Because your skin deserves the best and most logical care. No nonsense, that’s how we like to communicate.

NAÏF because...

every baby is born naive; honest, unprejudiced and innocent and the dads would like to keep it that way for as long as possible. No irritating or harmful substances, only mild ingredients. Products without any unnecessary additions; only the very best.

For our women line we want women to walk into the store naive again, without having to think about the nonsense on beauty products.