Naïf launches world’s first circular beautyproduct

Naïf launches the ‘Circular Face Scrub’ and is the first brand to launch a circular beauty product with calcite. The Circular Face Scrub is part of a consumer marketing campaign to raise awareness for what goes down the drain when having a shower. In the product the ingredient ‘calcite’ is used, which is extracted by Aquaminerals from Dutch tapwater.