Every human being is born naturally naive: positive, open-minded, and innocent. We want to keep it that way by making the most natural skincare products. How? By using only natural ingredients, natural packaging, and having an honest approach to beauty.
Naïf Nourishing Shampoo for babies and kids
Why should a shampoo sting the eyes? We prefer to avoid that and keep it mild. That’s why our shampoo contains the following ingredients: Water, Dried Coconut Fibre (cleans), Wheat Protein, Cotton Seed Extract, Glycerin (from fermented sugar), Citric Acid, Salt (Sodium) and the famous Naïf fragrance (hypoallergenic perfume).
Naïf Styling Hair Lotion
Aqua/Water, Methylpropanediol, Caprylyl/Capryl Glucoside, Glycerin (plant-based), Gossypium Hirsutum (Cotton Seed) Extract, Caprylyl Glycol, Phenylpropanediol, Inulin, Betaine, Sodium Cocoyl Glutamate, Glyceryl Caprylate, Polyglyceryl-6 Oleate, Sodium Surfactin, Naive perfume (allergen-free), Lactic Acid (vegan), Citric Acid (citric acid), Sodium Hydroxide (salt)
Want to know more about our ingredients? Then check here!
Packaging & how to recycle
All our new tubes are made from bioplastic ( sugar cane) – which means they have negative CO2 emissions.
You can recognize our bioplastic tubes by the logo on the top left corner of the packaging. When the tube is empty, unscrew the cap and throw both parts out with the rest of your plastic waste.
Why do I have to unscrew the cap? Because they are still made of PET.
Do you have a packaging without a bioplastic logo? Then you don’t have to unscrew the cap but you can throw it all in the plastic waste recycle bin.