Calcite from Amsterdam's Drinking Water
The Circular Face Scrub cleanses your skin and removes dead skin cells. It’s a soft scrub with fine lime granules, soft for your skin. About those granules. Amsterdam’s drinking water comes from surface water and groundwater. To make it drinkable, Waternet purifies the water in steps. Calcite (lime) is removed to soften the hard water. Through AquaMinerals, calcite finds its way to several sustainable solutions and products.
Circular Face Scrub is the first cosmetics product to carry these little, natural granules. Soft on the skin and the environment. When they end up in the shower drain, they are simply filtered out. Now they can be re-used, unlike microplastics, and applied as an ingredient for the face scrub – a circular process.